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Feb. 8 event: The Sweet Spot
Developing and executing a media relations strategy that gets results
 The news media remains one of the most effective ways to tell your organization's story to the broadest possible audience – if you know how and when to tap the opportunity.
Join IABC Charlotte on Wednesday, Feb. 8 at 11:30 a.m. for a lively panel discussion and luncheon that tackles the following topics:
- Developing a media relations strategy that's not just good on paper; it's easy to execute NOW
- Building valuable relationships with the media that creates a "goodwill bank" in bad times
- Making your news release an extension of your media relations strategy
- Deciding whether you (or your boss) need media training
- Transforming your approach to media relations (Piedmont Natural Gas case study)
- Practicing the 10 commandments of dealing with the media, delivered straight from one of Charlotte's most respected journalists
GET DETAILS AND REGISTER >
Mar. 21 event: Profitable Communications for Nonprofits
 On Wednesday, Mar. 21, IABC/Charlotte will host its annual "Profitable Communications for Nonprofits" workshop. Details coming soon!
Enter the 2012 Gold Quill Awards
 Rewarding excellence. Recognizing the best.
For more than 40 years, the Gold Quill Awards program has rigorously tested and rewarded the all aspects of the work of business communicators. Distinguish yourself and the work of your team by becoming part of the international best practices the IABC Gold Quill Awards represent. Enter this global competition to receive the highest level of professional acknowledgment within business communication.
The Gold Quill Awards are open to members and non-members of IABC. Join strategists; managers; practitioners; corporate, government, and nonprofit communicators; agency executives; photographers; graphic artists; creative conceptualists; tacticians and students as we find the best examples of thought leadership, strategic management, creativity, resourcefulness and successful solutions across the globe. Learn more >
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